12seconds.tv

12seconds.tv

12seconds.tv is a video site focused on short-form video; all videos are precisely twelve seconds long.  The company generates revenue through sponsored contests by major brands including Mtn. Dew, Adidas, LG, and (most recently) Chegg, a “Netflix for text books.”  The Chegg campaign page is pictured above.

The site was created by co-founders Sol Lipman and David Beach, pictured below (photos courtesy of Justin Korn.)   While at Stage Two, David oversaw all marketing and PR-related activities for 12seconds, which included an outstanding launch and numerous successful media campaigns.  12seconds has become a recognizable brand in the online and social media worlds, and is well known inside and outside of technology circles.  The company has been featured in hundreds of articles in publications including (but not limited to) CNN, Reuters, CNET, Techcrunch, the Los Angeles Times, Forbes, Boing Boing, Mashable, VentureBeat, The Apple Blog, TUAW, Cult of Mac, and many others.  Recently, Sol Lipman, the founder and CEO of 12seconds sat on a social media panel with Bill Cosby (a 12seconds user), moderated by Adam Ostrow, Editor in Chief of Mashable.

Coverage Click below to view individual stories
CNNReutersMashable
New Tee VeeScobleizerTechcrunch
CNET MashableVentureBeat
Boing Boing The Apple BlogCult of Mac
TUAWForbesPC Mag