UPDATE: Face.com is now part of Facebook.

It’s with mixed emotions that I update our client page about Face.com to include the fact that they have been acquired by Facebook.  I am elated for their team, one that’s worked so hard over the past 3 years, to build an amazing company with incredible technology.  I’m sad at the same time, because as a part of Facebook they have to focus on their new roles and will rely on inside resources.  I’ve been working with Face.com since the day they launched in March 2009.  I love the team, and enjoy talking about them with the press.  I will miss that.  On the plus side, many of them are moving from Israel to the United States, which means they are easier to track down to have a beer.

Many congratulations to the Face.com team.  They’re wonderful people, and deserve nothing but success.


Face.com launched their facial recognition technology and consumer-facing Facebook app (Photo Finder) through Stage Two back in March of 2009.  We helped them develop a launch strategy, a go-to-market plan, and then launched them to the technology media with wonderful results.  A number of successful media launches followed, including their second app (Photo Tagger), and recently the release of their API and developer program.  Some standout coverage included a television spot with KTLA and the Tribune networks with Kurt the CyberGuy, as well as many pieces with the mainstream and technology press, including the Financial Times, Fast Company, CNET, Techcrunch and others.

More recently, Face.com pushed their Developer API into Beta mode, and now has more than 15,000 developers participating in their software developer community.  Face.com was recently featured on CNN in an interview with Mark Milian.  The also had an opportunity to go ABC’s Good Morning America to film a segment with Bianna Golodryga, a co-anchor on the show.  Video below:


Coverage Click below to view individual stories
CNNGood Morning AmericaFinancial Times
ForbesABC NightlineCBC
Wired UKAll Things DMIT Tech Review
Daily MailGotta Be Mobile9to5 Mac
PC MagPC WorldThe Guardian
All FacebookInside FacebookZD Net
Internet EvolutionFast CompanyWebProNews
PC WorldStraight.comMIT Tech Review
Radio Television SuisseProgrammable Web