light_1inStir came on board as a DRSmedia client in August of 2013.  In late September we announced the Stir Kinetic Desk to the world with a tremendous level of fanfare and attention.

The Stir Kinetic Desk is a connected, standing desk that learns your preferences and moves easily between standing and sitting to help you feel more fit and be more productive at work.  The desk uses a thermal sensor to detect your presence, which allows it to learn your preferences and accurately count time standing and calories burned. The desk has a capacitive touchscreen embedded in the surface, and a simple double-tap automatically moves the desk between sitting and standing positions.

Fact is, this is a really cool product.  It’s equal parts technical marvel, healthcare technology, and beautiful design.  The CEO, JP Labrosse, is an ex-Apple engineer from the original iPod team, and his attention to detail and devotion to great product design rings clear from every angle of this product. We couldn’t be more pleased to be part of the Stir family, and look forward to helping bring even more attention to this phenomenal team and product.

The launch of the Stir Kinetic Desk was a huge success, with great coverage from a wide variety of publications across technology, design, healthcare and mass media, including WIRED Design, Fast Company, Engadget, Techcrunch, NY1, Entrepreneur Magazine, the WSJ and many, many more.  See a list of coverage below.  Adam Balkin’s interview of the CEO for NY 1 is embedded below, for your viewing pleasure.



Coverage Click below to view individual stories
EngadgetWIREDFast Company
TechmemeSlashgearAll Things D
The VergeGiga OmGizmodo
MIT Tech ReviewWSJBusiness Insider
BetaBeatFox NewsTrendHunter
TUAWUbergizmoCIO Today
ElectronistaLas Vegas GuardianUK Daily Mail
Giga Om ProPSFKPC Mag
Cult of MacKHOUYahoo! News
Into MobileRevision 3 TekzillaEntrepreneur
UncrateNY 1 Thrillist
NBC 4 Los Angeles Inc Magazine Deisgn News
USA TodayPSFKBusiness Insider
Tom's HardwareLaughing SquidAssociated Press
Geekbeat TVMen's HealthABC News
SF ExaminerBBC